I (Carlo) have been nominated for Director of the Year at the 2026 Grabby Awards, one of the longest-running, fan-voted ceremonies in the gay adult industry, presented by GRAB Magazine out of Chicago since the early '90s. This recognition arrives after more than two decades of unwavering commitment to a singular vision of The Muscle Mafia and MuscleMatt.com.

Since 2001, I've self-produced, financed, filmed, edited, and owned every release under our strict Code of Silence. My films reject mainstream clichés and high-volume shortcuts, focusing instead on raw, unscripted captures of real masculine bonds bromance, power dynamics, muscle worship, and discreet appreciation handled with integrity and no labels or exposure. I represent an entire breed of men who don't march in parades, don't follow the herd, and don't wave rainbow flags; their pride is rooted in their discretion, their quiet confidence, and the way they handle their sexuality on their own terms—private, powerful, and unapologetic.

I hand-pick guys (cock suckers too) with genuine confidence and untapped alter egos: jocks, tradesmen, men that can be anyone anywhere, guys who trust only me.  I am proving that enjoying another man's body (and your own), if done right,  is profoundly masculine, rooted in the exclusive code secure and private men share.

In an industry flooded with revolving doors of performers and endless churn, MuscleMatt.com stands apart by design. I don't cast just anyone; I hold men to a higher standard: authentic presence, trust, and discretion. This isn't about pumping out content like fast-food factories it's quality over quantity, real stories unfolding organically. As a result, we're not for everyone, and that's the point. We don't chase mass appeal or dilute the message. Temptations have come, offers to lower standards, ramp up production, mimic the cheesy, scripted output of competitors but I've ignored them all, staying laser-focused on the brand's core. If the market continues to demand only cheap, high-volume slop with no substance, no legit backstory, and no philosophy, this won't be fun anymore. That's when we move on, loyal to the quiet revolution rather than selling out.

My unique voice comes from choosing real situations over scripts: building trust so natural chemistry emerges, (that takes time and grooming), leading the guys on set to let performers' strengths shine, and crafting scenes that balance erotic charge with earned authenticity organically.

Audiences leave empowered feeling permission to explore desires without labels and rewriting their identity, gaining quiet pride in brotherhood that strengthens manhood.
The early no-face policy sparked backlash threats, outrage over my stance that real straight men wouldn't expose themselves but it exploded traffic, sales, and loyalty, confirming I touched a raw nerve. By pioneering torso-only discretion, I made it safe for an underrepresented breed to participate, opening doors for others and turning controversy into a lasting movement.

Our VIP membership reflects this commitment and has become the preferred way in: 80% of members choose it for all-access value, seeing everything at a fraction of the cost. The Behind The Masks web series has been hugely successful humanizing the men, sharing behind-the-scenes stories, personal insights, and the philosophy making the MuscleMatt.com experience far more intimate and connected. It draws brothers closer, turning viewers into a loyal followers who understand the depth beyond the footage.

This nomination validates the consistency: integrity, trust, quality, and real impact over trends. It inspires the next generation to prioritize authenticity, protect privacy, and not only reshape the market with truth, but more importantly, reshape male sexuality.

Carlo