When is it Going On? I am expecting that within a week from this post, we will officially kick off the next 10 years PLUS with the new musclematt.com. What you will see at launch is phase 1 of many phases planned through 2014 and beyond. Musclematt.com and The Muscle Mafia have evolved into more than just a place for our exclusive movies. We have organically become a community, a worldwide network, and we will be taking advantage of that. We will be more exclusive and are constructing a private social network or “Club” specific to our unique niche, a void in the adult community that only we can fill, so we will!

My Mission! I am always afraid I will bore you with the details so I downplay what is going on here, and like I handle most things I try to speak and write with substance and get directly to the point. The last 4 months have been the most challenging in 10 years for me, not to mention the most expensive, not only measured in dollars and cents but by what it cost my personal life and just about everything else I do. When we hit 10 years and had our 10 year celebration I knew this day was coming and I knew what it was going to take, or at least I thought I did.

The ground-up renovation of musclematt.com and how we present our movies was and still is a 24 hour a day, 7 day a week monumental task at times; to be honest a cluster fuck of going through 10 years of content, photos, and every word I have ever written, posted or uttered on not just musclematt.com, but the blog and for those of you who remember, what used to be privatereaddoor.com. Day in and day out it was like relocating an entire beach with an eyebrow tweezer, one fucking grain of sand at a time. For weeks straight all I did was eat, sleep and live The Muscle Mafia and our movies and as you read this I’m still goin! I am certainly not complaining. I started “This Thing” called The Muscle Mafia and like Al Capone, Gotti and other “Mafia Bosses” once you are in it you don’t get out until your dead; I ain’t going anywhere! But I could never find the words to properly covey what I have had to do in order to pull this off, but in the end I don’t need to, all I need to do is get it done, get it done right, and open the doors so you can enjoy the unique and exclusive niche and the social impact The Muscle Mafia has made on male sexuality and the adult entertainment industry in general.

So what about it? You know those questions I ask when you buy a movie or join the mailing list: How did you find us? Your Comments? Who got your attention? etc. Well, over the last several years I have compiled each and every email, suggestion, comment and have included what I considered to be the most constructive suggestions and criticisms and used them as the blueprint for the new site and the next decade.

Here is a little teaser! Musclematt.com will now be an exclusive membership based community, an entertainment venue, like a casino or a social club. It will be high security for your protection and ours, it will provide you with a user-friendly comprehensive movie buying and viewing experience with the latest in online movie streaming technology and some technology that myself and my techs dreamed up… HOT STUFF!

Bank on Us! The first thing we did for this community is build The Muscle Mafia Bank, a depository account so that each member will have secure access to funds they deposit. You will sign up, login, make a deposit and use the funds you placed in your Muscle Mafia Bank to make your purchases. No more individual transactions. You figure out your budget, you drop the money and you use that as your personal spending account at musclematt.com: buy multiple movies or scenes from movies at one time, receive automatic discounts for multiple movies and… AND in addition to the bundles I suggest and offer you can create your own add them to your play list and get a multi-movie discount. This was strategically done for many reasons, but mainly because 1) we don’t want your credit card info kept on file, we don’t want you having to pull it out every time you want to make a purchase, and 2)you can set your budget, monitor your funds and add funds as needed when needed! You buy and watch until your balance runs low and you can load it back up again. That means that as long as you have an account with available funds, you can buy and watch from any computer, Ipad, Ipod or smartphone where ever you are anywhere in the world.

We are also offering longer rental durations, and per your request offering the lifetime option where you can purchase your favorite movies or scenes from movies to watch with no limits as long as you are a member. Pay once, go to your account dashboard and view your own personal play list! Pretty fucking cool, right?! That’s just the start! I, (The Boss) will be making members offers they can’t refuse, but these offers will be limited and some may have a waiting list so once we open the doors, take advantage of them. There is more, and some things still being tested as you read this so not everything is carved in stone other than, it’s happening my friends!

Your Home Work! Easy…
1: Think of a username and password unique to you! Keep in mind that your username will be how the entire community will know you. If you post a comment to our New Blog (yes a new blog also) or take part in special events, and the private social club we have planned, that is how you will be known. So think of something hot and unique, it is and will be, for lack of a better word, your mask at The Muscle Mafia, so make it colorful and interesting, something that reflects you or your alter ego/fetish.

2: Think of your favorite movies, scenes crew members, and speak your mind! Every movie, and every blog post will have an area so that everyone can post reviews, comments, etc. the member with the most interesting comments and who participates the most will receive something extra from The Boss, “Boss Bucks” and comps.. deposited into your Muscle Mafia Account.

3: Just hang in there another week, all new releases, some never seen vault productions and some scenes and movies never released to the theaters are being released.

4: DVD Collectors, get em now! DVDs will be a rare commodity when we launch. The new site will be all streaming theaters and all movies online. We will be keeping stock on some DVDs for random requests, but once that stock is depleted, like the pay phone that was replaced by cell phones and the walk-man and cassette tapes were replaced by the ipod and Pandora, Muscle Matt movies on DVD will be replaced by our digital playlist and online movie catalog!

Ok back to work....