You Are Here : Blog / New Site Launch, Bells Are Ringing and Giving Thanks!

New Site Launch, Bells Are Ringing and Giving Thanks!

Posted on 05/27/13

Welcome! The doors to the new musclematt.com are now open!  We went live with the site at 9 pm Friday May 24, 2013 for a Memorial Day weekend launch; another decade and an new era of The Muscle Mafia has begun! The new “Members Only” setup makes the site more selective and has been engineered with the latest in online movie broadcasting adapted specifically for our exclusive content.  You can now watch our movies at your computer or laptop and now even from ipad, ipod, iphone, and smart phone.  The movies are twice as large, you can go full screen and rental durations are double. We have also added a lifetime option with NO viewing limits, a full members dashboard with your personal info and your own personal Muscle Mafia playlists.   For all the options and great ways to save and bundle, movies see Membership Info, or use the Membership button at the top right of every page. 

 A Home Run, Knocked it Outta The Park! The worst is over, the pain staking, 4 months of seclusion doing nothing but this restructure and major overhaul is over.  I was up  until 3 and 4 a.m. almost every night the entire week before launch.  Matt would check in and ask how it was going and I would just run my fingers through my hair and say, “Oh my god, you have no fucking idea what still needs to be done”.  “This is like taking apart the space shuttle bolt by bolt and putting it all back together again.  Often times parts failed, or didn’t fit and a solution had to be reached.  I have had my moments, but I knew I had to get to a point where things were good enough to release the new site and just “Let this bitch fly”.  Those were my exact words. The reality is that this will never be fully done, its fluid it will always change and always improve, I just needed to make sure the most important thing worked perfectly and that was the accounts and the movie delivery and it is!

Hearing Bells! Within 3 minutes after going live we began seeing sign-ups and deposits to Mafia Bank Accounts and members buying up movies! The website alerts me with a “ding” every time a sign-up and a deposit comes in, and the bells were ringing like wind chimes during a hurricane and they kept ringing through the over night; I had to mute the computer.  But trust me I kept checking, I even got up to pee during the night, boxer shorts, bed head and one eye open I checked to see all the activity.  I don’t mind telling you I let out a big sigh of relief. This was our space shuttle moment, Matt and I at the computer monitors watching it take off and hoping the launch was successful, no tragedies; and I am happy to say it was a success!

So for the Memorial Day weekend I relaxed a bit and enjoyed some downtime while still monitoring everything going on.  I am very happy with the success of the new site and all your reactions to it, but, as I am known to do, I am already thinking about the next phase and how we can make it better; more films, better films and new hot situations.  So, back to filming, back to business as always come Tuesday May 28.

So here is what we know so far: 

  •  You love the new site, the clean layout, the size of the movies and the full screen option
  •  You love the Mafia Bank and how that works, how much easier it is to buy movies
  •  You love the “create your own bundle” save 15%
  •  You love the longer rental duration 
  •  You love the lifetime viewing option
  •  And you love Boss Bucks! and the new ULTRA-DL concept
  •  #80 Speechless starring Matt is a hit and #81 Vendetta starring me is a hit, the first ULTRA-DL release.
  •  #44 scene 2 Matt fucking, big hit, #29 Crash! It’s trending to a HOT position..NICE!
  •  You are waiting now for #82 Switch! Which will be immediately next (day or 2)

We also know that certain features may work better in certain browsers so if you are having a problem reading the labeled fields on the sign-up form or getting the pull down menus to work try another browser until my tech are in after the weekend and can tweak the code.

We also know that some email verifications for new accounts / new sign-ups are getting filtered into spam folders so please check you spam folders.

Also please note that if you reply to the welcome message and still leave the “New Sign-up” subject in the subject line it gets filtered here in my inbox, so I may not see it.   Just change the subject line so it goes to my default inbox and I will see it.

Laughing our asses off!  So, in my writings and in some directions regarding setting up a username I have said be creative, setup something unique that reflects your personality, your fetish or your turn on.  This will be “Your Mask” your anonymous label that cannot be changed once you sign, and it is how you will be known.  Well many of you certainly read, understood and certainly did get creative.  As the sign-ups were coming in Matt and I were reading them and laughing, so I feel like some sort of contest needs to happen, we will figure that out and announce that but here are some great usernames that were very creative and interesting, and some that made us smile, others made us laugh out loud:

thankfulbottom

asslicker

toejameater

virginfortheboss

nashvilleforbrad

kyleandjoeyfan

cumvampire

bosspecobsessed

bitchboy

sanfransucker

tushyman

and so on, there are others and I am certain will be others as more and more of you come home from your Memorial Day weekend and have a chance to finally hit the site.

NEXT!.. Well I keep working on the next phases of the site, I sit back and watch see what you suggest or what you might need and make it happen.  As you get familiar with the new place I will be working on more new releases, filming future releases and getting with my new HOT SHOT web magicians polishing up this phase while putting our heads together to develop the next phases of musclematt.com.

Comments (9)

Earn Boss Bucks in your Mafia Bank when you contribute to discussions.Add Comment
Konstantins 06/09/13
Thank you guys for your work! You are incredible! You are my reason for living! No one in my life did not bring me so much satisfaction as you! I would like to see more sportswear in your videos
Drewatl69 06/01/13
Great to have you all back!
onmyknees 05/28/13
The site looks Beautiful! I am loading up my bank right now, thanks for all you do Carlo!! and crew of coarse, but gotta give props to da BOSS MAN!
pecslave 05/28/13
EPIC!
Comment Showcase 05/28/13
Originally posted to previous blog by: "dc"- Stroking off to this boss!!! Waiting to see the alpha moment with you and brad!
Comment Showcase 05/28/13
Originally Posted to Previous Blog by "Zark": Carlo, you are always upgrading, making things better, and adding new muscle. That is why I have been following you and Matt for these many years....and I would follow Matt to the end of the universe and back......love my Musclematt....his perfect body, big cock, beautiful ass, and massive cum shots. Sorry, distracted myself there. Look forward to exploring the new musclemattcom ......going to be fun for all of us muscle lovers.
cumvampire 05/28/13
Just read this, glad you liked it Boss! Yes cumvampire a man who would love to suck it out of you and your entire cast of studs! Fantastic new playground you built for all of us who love your movies keep up the good work!
xracer 05/27/13
I am very impressed with the site! But I expected nothing less from you. I have followed you over the years as you know and I am amazed at your ability to grow this organization and simply do the things you do, yet stay so creative and always upfront ahead of the crowd leading the way! There is nothing like you guys on the net, never has never will.